Build Your Dream Business

Relocating and rebuilding success. From city to countryside, how to start fresh.

Join us as we chat with Sarah Betson, a nail tech based in Devon, who shares her journey from starting her business in London working at Dry By, to rebuilding it from scratch in Devon. Sarah reveals how she used Instagram and Google Maps to attract clients, emphasising the power of good pictures, reviews, and word-of-mouth referrals. After relocating, she turned to flyers, social media, and Solo to promote her services.
Sarah discusses the challenges of perfecting her photos and her strategies for converting social media posts into bookings. She highlights offering discounts and rewards to attract and retain clients, using Instagram competitions, word-of-mouth referrals, and local advertising to grow her client base. Sarah also stresses the importance of building a supportive community and seeking help from other industry professionals. Despite her initial fears around relocation, she has achieved success by focusing on high-quality service and building strong client relationships.
In this episode, we cover:
Starting a nail tech business in London and rebuilding in Devon
Leveraging Instagram and Google Maps for client acquisition
Marketing with flyers, social media, and Solo
Overcoming challenges in nail photography
Converting social media engagement into bookings
Attracting and retaining clients with discounts and rewards
Growing through Instagram competitions and local advertising
Building a supportive professional community
Overcoming self-doubt and focusing on client relationships
Useful links:
Follow Sarah on Instagram: @sarahlouisebetson
Visit her website: https://booksolo.co/sarah-louise-betson-nails 

How to Manage ADHD and Burnout in Hairdressing

In this episode, we chat to the Resilient Hairdresser, Hayley Jepson, about her unique journey in the hair and beauty industry. Starting a career as a hairdresser from young age, Hayley thrived in the fun and creative salon environment, eventually working her way up at Toni and Guy. However, she experienced burnout and mental health struggles, leading her to seek therapy and ultimately become a therapist herself.
Hayley emphasises the importance of addressing the challenges in the hairdressing profession and setting boundaries with clients. She shares strategies to prevent burnout, including creating boundaries, managing energy, and recharging appropriately. Hayley also discusses her transition from hairdressing to psychotherapy and the creation of her business, The Resilient Hairdresser, which offers workshops, courses, coaching, and a membership community. The conversation concludes with a powerful reminder of the importance of self-care and prioritising one's well-being.
Topics covered;
Hayley's accidental start in hairdressing and rise at Toni and Guy
Experiencing burnout and seeking therapy
Transitioning from hairdressing to psychotherapy
Importance of setting boundaries with clients
Strategies for preventing burnout
Managing energy and charging appropriately
Creating The Resilient Hairdresser business
Workshops, courses, coaching, and membership community
Prioritising self-care and well-being
Useful Links:
Follow Hayley on Instagram: @the.resilient.hairdresser
Visit her website: The Resilient Hairdresser