Build Your Dream Business

Redundancy to Riches. Bold Tips on How to Earn More and Achieve your Goals.

In this episode, we chat with Zaara King, a beauty business coach and podcast host, who shares her inspiring journey in the beauty industry. Starting as a mobile beauty therapist while working full-time in sales, Zaara pursued her passion for beauty after being made redundant. She opened a salon but decided to work from home after having her first child, focusing on building her own beauty business. Zaara emphasises the importance of creating a welcoming atmosphere for clients and connecting with them on a personal level.
Zaara also discusses the significance of social media for business growth, identifying and speaking to her ideal client, and strategies for client retention. She shares her approach to pricing, encouraging professionals to charge what they're worth and not fear increasing prices. Zaara also covers the importance of setting boundaries and implementing policies to protect time and income. She highlights the need for work-life balance and prioritising personal well-being.
We Cover:
Zaara's journey from mobile beauty therapist to business coach
Creating a welcoming and homely client atmosphere
Using social media to grow a beauty business
Identifying and speaking to your ideal client
Strategies for client retention and building relationships
Approaching pricing and increasing prices confidently
Setting boundaries and implementing protective policies
Balancing work-life and prioritizing personal well-being
Useful Links:
Follow Zaara on Instagram: @zaaraking
Listen to her podcast: The Beauty Build
Online course helping beauty pro's attract their ideal clients: https://bit.ly/3Vgh8TS
Free course helping you turn followers into clients: https://bit.ly/3yRlfyc
The beauty build community on Facebook: http://www.facebook.com/groups/thebeautybuild

Essential Self-Care Strategies to Find the Perfect Balance for Business and Beauty.

In this episode, we chat with Zoe Gibbs, a semi-permanent makeup artist and skincare specialist, about her journey of building her own business. Starting as a beauty therapist, Zoe worked at various salons and spas before taking a break to explore other career paths. She eventually rediscovered her passion for beauty and started her own business, Lipbrowlash, specialising in semi-permanent makeup. Zoe shares the challenges of being self-employed, the importance of self-belief, and the role of consistent marketing. She discusses her social media strategy and the educational content she creates to attract and educate potential clients.
Zoe also emphasises self-care and time management, sharing her personal strategies like meditation, yoga, and sound bowl healing to maintain a positive mindset and avoid burnout. She highlights the significance of a support system and reaching out for guidance. Zoe encourages listeners to pursue their passions, reminding them that it's okay to try different avenues and make adjustments along the way.
We Cover:
Zoe's journey from beautician to business owner
Challenges and rewards of being self-employed
Importance of self-belief and consistent marketing
Effective social media strategies and educational content
Prioritising self-care and time management
Strategies like meditation, yoga, and sound bowl healing
Building a support system and seeking guidance
Encouragement to pursue passions and adapt as needed
Useful Links:
Follow Zoe on Instagram: @lipbrowlash
Visit her website: https://booksolo.co/lipbrowlash
Explore Zoe's holistic women's retreats: @wnm_retreat
Spotify meditation links: Spotify Meditation
Kundalini yoga with @jaidev
Partnership with @beyondco: A platform to help women grow through yoga, breath work, beauty, and retreat coaching

Ditching the Corporate Life to Build your Way Up in the World of Lashes.

In this episode, Maria Fairhurst of Maria Hannah Beauty shares her inspiring journey of transitioning from a corporate estate agent to a lash and brow expert. Starting with model appointments for friends and family, Maria leveraged social media and word of mouth to expand her client base. She emphasises the importance of listening to clients and understanding their preferences to enhance the client experience and build strong relationships.
Maria discusses her approach to pricing and how she communicated price increases to clients. She advises beauty professionals to choose the right brands, continuously practice, and improve their skills. Maria shares her insights on using high-quality products, creating a cohesive social media presence, and managing client expectations. She highlights the necessity of self-care and setting boundaries to prevent burnout.
We Cover:
Transitioning from corporate estate agent to the beauty industry
Expanding a client base through social media and word of mouth
Importance of client experience and relationship building
Approaches to pricing and announcing price increases
Choosing the right brands and continuous skill improvement
Creating a cohesive social media presence
Managing client expectations
Self-care and setting boundaries to avoid burnout
Useful Links:
Follow Maria on Instagram: @mariahannahbeauty
Visit her website: Maria Hannah Beauty

Special live episode with Marcia Kilgore, founder of Beauty Pie. From facialist to serial entrepreneur.

Join us for a special live episode hosted by Solo’s co-founder, Emily Ewart-Perks. Emily sits down with Marcia Kilgore, the visionary founder of Beauty Pie and other multi-million pound brands. Marcia reveals her remarkable journey from a facialist to a serial entrepreneur, discussing her motivations, the challenges she overcame, and the creation of Beauty Pie, a revolutionary direct-to-consumer beauty brand. This episode is filled with Marcia's valuable insights and advice, making it a must-listen for aspiring entrepreneurs and beauty professionals.
In this episode, we cover:
Marcia Kilgore's inspiring journey from a facialist to a thriving entrepreneur.
The importance of valuing oneself and one’s expertise in the beauty industry.
Exploring the direct-to-consumer business model and the democratisation of high-quality beauty products.
Building a successful beauty business through personal connections, positive energy, and customer obsession.
Embracing the mindset of being an expert and confidently recommending products to customers.
Useful links:
Follow Marcia Kilgore on Instagram: ⁠@marcia.kilgore⁠
Visit Beauty Pie’s website: ⁠https://www.beautypie.com⁠

Overcoming Fears of Working for Yourself & the Importance of Client Feedback.

In this episode, we chat with Lindsey Hare of Relax&Retreat, a UK Hair and Beauty Awards nominee and winner of the Judges Award for "Highly Recommended" Best New Salon 2024. Lindsey shares her journey of starting her own beauty business and growing her client base. She emphasises the power of word-of-mouth marketing and leveraging social media platforms like Facebook and Instagram to promote her services. Lindsey discusses the importance of engaging posts, content scheduling, and using the Solo booking system to streamline operations. She highlights asking for client feedback and continuously improving the customer experience. Lindsey also shares her aspirations of expanding her treatment offerings and becoming an educator. She advises on setting boundaries, managing time, and pricing services effectively. Lindsey’s journey highlights the significance of community building and networking, as well as the risks she took to follow her passion.
We Cover:
Starting and growing a beauty business
Word-of-mouth marketing and social media promotion
Creating engaging posts and scheduling content
Utilising Solo for efficiency
Gathering and using client feedback
Setting boundaries, time management, and pricing strategies
Building a community and networking
Overcoming challenges and taking risks in business
Useful Links:
Follow Lindsey on Instagram: ⁠@relax_retreat_⁠
Visit her website: ⁠https://booksolo.co/relax-retreat⁠

Unlocking Authenticity to Stand Out from the Competition for Business Growth.

In this episode, we chat with Kristina Jayne Beauty, a nail tech, facialist and waxer. Kristina shares how she started her career, found her first clients, and leveraged social media to grow her business. We discuss the value of authenticity in attracting clients, the importance of branding and pricing, and how she used a pricing calculator to set her rates. Kristina reflects on the positive impact of increasing her prices, her time management strategies, and the tools she uses to stay organised. She also emphasises self-care, work-life balance, and her future goals as a self-employed professional.
We Cover:
Starting a career in the beauty industry
Finding and attracting clients through authenticity
Leveraging social media for business growth
Importance of branding and pricing strategies
Using a pricing calculator to determine rates
Positive impacts of increasing prices
Time management and organisational tools
Emphasising self-care and work-life balance
Kristina's journey and future goals
Useful Links:
Follow Kristina on Instagram: @kristinajaynebeauty
Visit her website: https://booksolo.co/kristinajaynebeauty 

Inclusivity in the Nail Industry & How to Attract the Right Clients

In this episode, we chat with James Reeve-Shillito of Nail In The Coffin, a social media sensation known for his nail art and championing inclusivity, who shares his journey in the world of nails. Starting out as a barber, James discovered his passion for nails. He emphasises the importance of authenticity and how being true to himself attracts a like-minded clientele. James discusses the challenges of transitioning from a traditional job to a creative one, the fears and doubts that come with it, and the significance of inclusivity in the beauty industry.
We Cover:
James's journey into the nail industry
The importance of authenticity in attracting clients
Transitioning from a traditional job to a creative career
Overcoming fears and doubts in a career change
Focusing on enjoyable work and showcasing unique styles
The importance of inclusivity in the beauty industry
Tips on creating an inclusive space
One-on-one coaching sessions for nail techs
Useful Links:
Visit his website: https://booksolo.co/nailinthecoffin
Follow James on Instagram: @nailinthecoffin_nailsbyjames

Going Viral on Instagram and Diversifying your Income Streams

In this episode JustJennifer Beauty shares her inspiring journey into the industry and how she attracted her first clients. She emphasises building personal relationships, providing excellent service, and the vital role of social media in her business. Jennifer discusses time management, balancing multiple income streams, self-care, and setting boundaries to avoid burnout. She also covers the importance of increasing prices with growing demand and her goals for the future, including balancing motherhood and business.
We Cover:
Building personal relationships with clients
Providing excellent service
Utilising social media for education and engagement
Time management and balancing multiple income streams
Prioritising self-care and setting boundaries
Increasing prices as demand grows
Diversifying income streams
Attracting the right audience through social media
Future goals, including balancing motherhood and business
Useful Links:
Follow Jennifer on Instagram: @justjenniferbeauty
Check out her Skincare Success Path Online Training Course: Beauty Bunch
Listen to Jennifer’s podcast, JustJennifer Beauty Network Marketing Tips on Apple and Spotify
Register Your Interest In Jennifer's Coaching Course Or to Earn Income Through Retail Products: Register Here