Word of mouth & referrals: growing a beauty business organically

In today’s episode, Sophie Lee-Ryan shares her journey into the tanning industry, from her first clients to building a thriving mobile beauty business. She discusses how networking and word-of-mouth referrals helped her grow, the importance of client relationships, and her best strategies for creating a seamless client experience. Sophie also talks about balancing work and family life, setting up a referral system, and the role of social media in showcasing her work.

In This Episode, We Cover

• How Sophie built her tanning business through networking and referrals
• The importance of strong client relationships in the beauty industry
• Tips for creating a smooth and professional client experience
• Balancing work, family life, and business growth
• The role of social media in building a personal brand

Useful Links

• Follow Sophie on Instagram: @sunkissedbysoph
• Explore Sophie’s work and services: Sophie's Website