Unlocking Authenticity to Stand Out from the Competition for Business Growth.

In this episode, we chat with Kristina Jayne Beauty, a nail tech, facialist and waxer. Kristina shares how she started her career, found her first clients, and leveraged social media to grow her business. We discuss the value of authenticity in attracting clients, the importance of branding and pricing, and how she used a pricing calculator to set her rates. Kristina reflects on the positive impact of increasing her prices, her time management strategies, and the tools she uses to stay organised. She also emphasises self-care, work-life balance, and her future goals as a self-employed professional.

We Cover:

• Starting a career in the beauty industry
• Finding and attracting clients through authenticity
• Leveraging social media for business growth
• Importance of branding and pricing strategies
• Using a pricing calculator to determine rates
• Positive impacts of increasing prices
• Time management and organisational tools
• Emphasising self-care and work-life balance
• Kristina's journey and future goals

Useful Links:

• Follow Kristina on Instagram: @kristinajaynebeauty
• Visit her website: https://booksolo.co/kristinajaynebeauty