Side hustle to full-time success. Keep your clients coming back forever.

In this episode, Nicola Griffin of PrettyBeaut London shares her journey of building a successful freelance beauty therapy business. What began as a side hustle, offering discounted rates to 10 models for eyelash extensions, quickly grew through word of mouth and referrals. After being made redundant from her office job, Nicola decided to pursue beauty therapy full-time. She leveraged social media, particularly Facebook, to market her services and attract new clients, offering incentives for referrals and joining platforms like Secret Spa to increase bookings.

Nicola emphasises the importance of communication and providing a five-star service to ensure client retention. She shares her experiences using social media and Solo to grow her beauty business, discussing her trial-and-error approach to creating content and learning from Instagram posts and reels. Nicola also highlights the benefits of showcasing her work with branded marketing posts and utilising therapist the Sienna X and Million Dollar Facial therapist finders. She underscores the time-saving advantages of using Solo for managing bookings and income, and advises aspiring beauty therapists to go for it, enjoy the journey, and harness the power of social media to build their brand.

In This Episode, We Cover:

Building a freelance beauty business from a side hustle
Using social media and word of mouth for client acquisition
Transitioning to full-time beauty therapy after redundancy
Marketing strategies, including Facebook and referral incentives
Importance of communication and providing top-notch service
Learning content creation through Instagram posts and reels
Showcasing work with branded marketing posts
Utilising platforms like Secret Spa and Solo’s brand therapist finders

Side hustle to full-time success. Keep your clients coming back forever.

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