Inclusivity in the Nail Industry & How to Attract the Right Clients

In this episode, we chat with James Reeve-Shillito of Nail In The Coffin, a social media sensation known for his nail art and championing inclusivity, who shares his journey in the world of nails. Starting out as a barber, James discovered his passion for nails. He emphasises the importance of authenticity and how being true to himself attracts a like-minded clientele. James discusses the challenges of transitioning from a traditional job to a creative one, the fears and doubts that come with it, and the significance of inclusivity in the beauty industry.

We Cover:

• James's journey into the nail industry
• The importance of authenticity in attracting clients
• Transitioning from a traditional job to a creative career
• Overcoming fears and doubts in a career change
• Focusing on enjoyable work and showcasing unique styles
• The importance of inclusivity in the beauty industry
• Tips on creating an inclusive space
• One-on-one coaching sessions for nail techs

Useful Links:

• Visit his website: https://booksolo.co/nailinthecoffin
• Follow James on Instagram: @nailinthecoffin_nailsbyjames