Experience is everything. The beauty industry 20 years ago vs now.

Join us as we chat to Sam from Made with Love, a master manicurist, pedicurist, lash, and tan artist. Sam shares her 20 year journey in the beauty industry, detailing the evolution of client expectations and the impact of a professional booking system on her business. She discusses pricing challenges, loyalty programs, and digitising her business.

In This Episode, We Cover:

• Marketing, client retention, and social media strategies
• Understanding and meeting client needs
• Providing personalised experiences
• Building a strong brand presence
• The importance of self-confidence and setting fair prices
• Creating a positive client experience

Useful Links:

• Follow Sam on Instagram: @thelondonlashes
• Visit her website: https://booksolo.co/madewithlove