Creating Loyal Clients: Effective Retention Strategies

In this episode, Steph Kelly shares her inspiring journey into the beauty industry and how she launched her own business during a lockdown. She discusses the importance of continuous learning, staying updated with the latest treatments, and building confidence by initially offering services to friends and family. Steph also emphasises personal branding, building trust, and providing a personalised experience to ensure client retention.

In This Episode, We Cover

• The role of continuous learning and staying updated with new treatments
• Creating engaging content, such as reels and behind-the-scenes videos
• The importance of providing detailed information in social media posts
• Investing in supportive and value-aligned brands
• Personal branding and showcasing personality to build client trust
• Strategies for managing social media, including scheduling posts and using Instagram insights
• Utilising external tools and services for content creation and growth
• Building strong relationships with clients and providing personalised experiences
• Tips for encouraging client retention and retailing, such as rebooking and loyalty discounts

Useful Links

• Follow Steph Kelly on Instagram: @beautyby_stephk
• Book appointments and explore services: Steph’s Website
• Beauty Growth Academy: @beauty_growth_academy