Building a fully booked home salon through Instagram

In today’s episode, Jessica shares her journey from working in a salon to running her own beauty business from home. She discusses building a client base, creating a welcoming salon space, and managing client relationships. She also covers personal branding on social media, pricing strategies, and balancing work and personal life. Jessica shares lessons learned from mistakes, daily business practices, and how meditation helps manage stress.

In This Episode, We Cover

• Transitioning from salon work to self-employment
• Building a client base through social media and referrals
• Creating a professional home salon environment
• Managing client relationships and trust
• Pricing strategies and financial management
• Work-life balance and staying organised
• The role of meditation in stress management

Useful Links

Follow Jessica on Instagram: @byjessicarolfe

Explore Jessica’s services: Jessica’s website