Building a Beauty Empire: Lessons from Nicky Matthews of Sienna X

In this episode, Nicky Matthews, the founder of Sienna X, shares her incredible journey from being an air hostess to becoming a leading entrepreneur in the beauty industry. Nicky and Katrina dive into topics like adapting to industry changes, maintaining high standards, and building trust with clients. Nicky emphasises the importance of client retention, having a solid business plan, and the role of community support in growing a successful beauty business. She also highlights the importance of continuous learning and wraps up with a fun quick-fire round of beauty favourites and trends.

 

In This Episode, We Cover:

• Nicky's journey from air hostess to beauty entrepreneur
• Adapting to industry trends and changes
• Maintaining high standards to build lasting client relationships
• Effective client retention strategies
• The importance of having a business plan
• How community support can uplift independent beauty professionals
• Training and practice for success in tanning
• The role of social media in client engagement 
• Belief and perseverance in business

Useful Links:

• Follow Sienna X on Instagram: @siennaxofficial
• Visit Sienna X's website sienna-x.co.uk
• Find a Sienna X therapist: Sienna X Therapist Finder
• Learn more about Sienna X training: Sienna X training